SET IT & FORGET IT
Email marketing is a necessary tool to stay connected with property owners and referral partners. It’s more useful with referral partners than property owners, given referral partners (residential loan officers, realtors, bankers, financial planners) check their email multiple times per day, whereas property owners often times check their email much less. You will want to be emailing both your property owners and referral partners contacts once or twice per week using the “Market Rate Update” email templates we provide online. You should never use Outlook, or a free email service like Gmal, Yahoo, AOL to mass email to clients. You will need to set-up a separate domain you use just for mass email marketing, which you can do through companies like GoDaddy. Once you set-up your domain, you will then want to sign up for a 3rd party email marketing service. We recommend MailShake, because it allows non-opt in lists and deletes bad emails when uploading.
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