Marketing Scripts for Commercial Mortgage Brokers
Voicemails • Emails • Texts • Cold Calls
(Keep it simple. Short & sweet.)
How to Use These Scripts
These scripts are designed to:
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Start conversations, not close deals on the first touch
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Position you as a financing resource, not a salesperson
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Be adaptable to market conditions and rate changes
👉 Always personalize:
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Name
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Property type
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Location
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Market conditions
VOICEMAIL SCRIPTS
Voicemail Script – Property Owners
Hi, this is John with ICS Commercial Lending. I hope you’re doing well.
The federal prime rate is currently at [%%%], and both institutional and private loan rates are looking very attractive.
If you’re considering refinancing or purchasing a multifamily, commercial, or investment property, I’d be happy to review loan programs and current rates with you.
You can reach me at 000-000-0000 or email me at name@icsloans.com.
Have a great day.
Voicemail Script – Mortgage Loan Officers & Realtors
Hi, this is John with ICS Commercial Lending. I hope you’re doing well.
The federal prime rate is currently at [%%%], and institutional and private loan rates are very competitive.
If you have any clients purchasing or refinancing multifamily, commercial, or investment properties, I’d be happy to help review loan options and pricing.
Please feel free to call me at 000-000-0000 or email me at john@icsloans.com.
Have a great day.
EMAIL SCRIPTS
Email Script – Property Owners
Subject: Commercial Loan Options & Current Rates
Hi [Name],
I hope you are doing well.
The federal prime rate is currently at [%%%], and both institutional and private commercial loan programs are pricing very competitively.
If you are considering refinancing or purchasing a multifamily, commercial, or investment property, I would be happy to review loan options and current rates with you.
You can reach me at 000-000-0000 or email me at name@icsloans.com.
Thank you for your time.
Best regards,
John Doe
Commercial Loan Advisor
ICS Commercial Lending
206-000-0000
View Rates & Programs: (your personal web link)
Email Script – Mortgage Loan Officers & Realtors
Subject: Commercial & Investment Loan Programs
Hi [Name],
I hope you are doing well.
The federal prime rate is currently at [%%%], and institutional and private commercial loan programs are offering strong pricing.
If you have any clients purchasing or refinancing multifamily, commercial, or investment properties, I’d be happy to review loan options and terms with you.
Please feel free to contact me at 000-000-0000 or john@icsloans.com.
Thank you for your time.
Best regards,
John Doe
Commercial Loan Advisor
ICS Commercial Lending
206-000-0000
View Rates & Programs: (your personal web link)
TEXT MESSAGE SCRIPT
Text Message – Referral Partners & Investors
Hi, this is John with ICS Commercial Lending.
The federal prime rate is currently at [%%%].
If you’re purchasing or refinancing a commercial or investment property, feel free to call me at 000-000-0000 or email john@icsloans.com.
LIVE COLD-CALL SCRIPTS
General Live Cold Call (Purchase, Refinance, or Construction)
Loan Officer:
Hi, is Dave available?
Dave, this is John with ICS Commercial Lending. How are you today?
(Pause and respond)
That’s great. The federal prime rate is currently at [%%%], and both institutional and private loan programs are looking very competitive.
If you’re considering refinancing, purchasing, or constructing a multifamily, commercial, or investment property, I’d be happy to review loan options with you.
Qualification Questions
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Are you refinancing, purchasing, or constructing any properties right now?
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What type of property is it?
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What is the estimated loan size?
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Is this a purchase, refinance, or construction loan?
If Refinance:
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What is the estimated value today?
If Purchase:
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What is the purchase price?
If Construction:
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What is the current value?
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What is the projected after-rehab value?
Additional questions:
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What loan-to-value are you targeting?
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How long do you need the loan for?
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How soon do you need to close?
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What is your exit strategy or long-term plan?
Moving Toward the LOI
Loan Officer:
Dave, I’d like the opportunity to earn your business and send you a Letter of Intent outlining rates, fees, and terms.
We can typically close:
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Bridge loans in 14–21 days, often with no appraisal
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Permanent loans in 45–60 days
All I’ll need to get started is:
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The last 12 months of operating statements
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A current rent roll
What’s the best email address to send that to?
Final Property Details
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What is the property address?
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How many units are there?
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How would you describe your credit? (Great, good, fair, or challenged)
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Is there anything else about the property we should be aware of?
Close the Call
Loan Officer:
Dave, it’s been great speaking with you today. Once I receive the operating statement and rent roll, I’ll have our underwriting team prepare your Letter of Intent.
Does that sound good?
Refinance-Specific Cold Call
Loan Officer:
Hi, is Dave available?
Dave, this is John with ICS Commercial Lending. How are you today?
The federal prime rate is currently around [%%%], and both conventional and non-conforming loan programs are offering strong options.
Are you looking to refinance any properties right now?
Refinance Questions
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What loan size are you targeting?
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Are you planning to pull cash out?
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What is the property value today?
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How long do you plan to hold the loan?
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How soon do you need to close?
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What is your exit strategy?
(Then follow the same LOI process as above)
If the Borrower Says “No”
If the borrower answers NO to:
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“Are you refinancing, purchasing, or constructing any properties right now?”
Ask this instead:
Loan Officer:
Do you have any other projects or properties we could review to provide you with financing options?
Final Reminder for Brokers
These scripts are conversation starters, not sales pitches.
Your goal is to:
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Build trust
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Gather accurate information
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Position yourself as a long-term financing resource
One strong relationship can lead to multiple deals over many years.